Analog Heart has been a trusted design and build partner for the National Hockey League, delivering immersive environments for some of its most high-profile events. From the Seattle Kraken Expansion Draft stage at Gas Works Park, to the Winter Classic and the “Back to Play” Tournament, our team has crafted large-scale branded experiences that merge storytelling with precision fabrication.

Each project required balancing creative vision with real-world logistics—designing stages, scenic elements, and fan activations that not only met broadcast standards but also elevated the live experience for fans in attendance. Through these collaborations, Analog Heart has helped the NHL transform milestone moments into unforgettable experiences that resonate on and off the ice.