BRANDING / EVENTS / ATTRACTIONS
What if it were all made of ice?
When Hotopp started designing the ICE! Gaylord Hotels shows in 2001, we never imagined that over fifteen years our team would grow to design and implement over a half-dozen attractions a year all over the world. From concept design to art direction we bring these attractions to life, transforming a traditional folk art into a high-end immersive experience for hundreds of thousands of visitors annually. We have worked with many of the worlds most iconic holiday brands to adapt their established narratives for ice attractions. Partners have included DreamWorks, Classic Media, Dr. Seuss, and Peanuts.
ICE! GAYLORD HOTELS
Sculpted ice is nothing new. Artisans have been creating beautiful frozen objects for centuries. But we do it differently. Our inspiration comes from the annual Harbin Ice Festival in Harbin, China. Because Harbin is in one of the coldest habitable regions on earth, it’s possible for artists there to create towering architectural wonders outdoors, using ice pulled directly from the river. Of course, not every region has a ready-made supply of frozen materials.
Bringing in the Cold
Our ice is produced in factories and delivered to the site of the attraction. Blocks of ice are dyed a variety of colors, from crystal clear to jet black. We collaborate with those same talented carvers from Harbin. They bring handmade tools and generations of experience. We bring focused design talent and production management skills in the western theatrical tradition.
ICE Gaylord Hotels SCOPE:
- Experience Design
- Character design
- IP Development
- Graphic Design
- Custom Fabrication
- Rendering
RELATED WORK:
