BRANDING / EVENTS
What if the tour bus was for fans?
Every music fan dreams of going on tour with their favorite artist, but for some special VIPs, Airbnb actually made it happen. As part of their Icons campaign, the rental property giant offered fans a chance to join Colombian reggaeton artist Feid for a week on his FERXXOCALIPSIS world tour.
Feid’s tour bus arrived in our parking lot with a monster-themed exterior and stock interior, primed and ready for some serious theming. Solving graphic, vinyl, and engineering challenges one by one, our team turned the tour bus into an immersive content haven on wheels.
We sprinkled around branded, slimed-out graphics bearing the artist’s most popular lyrics and signature catch phrases, incorporated different furs and textures to make the bus cozy yet stylish, and applied vinyl from floor to ceiling to immerse guests in Feid’s world.
- Photos courtesy of verb brand experience agency
- Featured image credit: Sismatyc
- Photo credits: Kelsey McClellan, Mason Trinca + Sismatyc
PRESS:
SCOPE:
- Concept Design
- Graphic Design
- Custom Fabrication
- Graphic Installation
RELATED WORK:
