BRANDING / EVENTS
What if an expo booth was a gallery for a new museum?
K-Swiss wanted to do something different for an upcoming shoe launch at a footwear conference in Austin, TX. Whether it was a commercial featuring Kenny Powers as the newly crowned “MFCEO” or teaming up with Breaking Bad to make kicks fit for the lab, we’ve always liked how K-Swiss rolls. After spitballing a few ideas, we found the one.
“Welcome to MOPA,” the signs read. The Museum of Pickleball Art was the first of its kind: a tongue-and-cheek art experience dedicated to all things pickleball apparel with riffs on classic works of art. We partnered with longtime collaborator Color Graphics to plaster a couple walls with Lichtenstein-esque adverts, sculpted The Dinker in the style of Rodin’s The Thinker, and put low-lying benches near a wall for people to gaze at a K-Swiss shoe collection the same way you’d get lost in a giant Monet.
SCOPE:
- Concept Design
- Experience Design
- Custom Fabrication
- Graphic Design
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