BRANDING / EVENTS
What if the Seahawks had the best player entrance in the league?
Pro football teams only get a handful of home games each season, which is added reason to provide an awe-inspiring environment for fans everywhere. The Seattle Seahawks came to us with a need: a new player entrance that was equally awesome for players and fans as it was safe and logistically reasonable to deploy and retract. We professed our love for the chrome-laden entrance of the 90s—die-hard Seahawks fans will remember—but the future player entrance needed to be more quicksilver and lighter on its feet. We got to work on multiple concepts that hit all the engineering marks while drawing inspiration from the classic elements of the Seahawks brand. Functionality criteria that narrowed down our solutions included:
- Mechanism must be deployable by two people within one minute
- Minimum eight-foot clearance when deployed
- Must fit under existing awning when retracted
We beat up the idea by asking ourselves how it would look in the stadium and on camera. Where are the sightlines? What do you see if you’re on the 50-yard line? The nosebleeds? With all that in mind, we worked with the Seahawks to find solutions to each creative challenge, and the new player entrance made its debut for the 2024-2025 NFL season.
SCOPE:
- Master Planning
- Concept Design
- 3D Rendering
- Engineering
- Fabrication
- Design Build
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