BRANDING / EVENTS / ATTRACTIONS
What if Christmas was a science project?
The CCI experience was designed to welcome small family groups using timed entrances and engaging interactions at each story beat. We used guidelines developed by the major theme parks to plan for a generous amount of square footage per guest.
Guest Experience: The Candy Cane Institute is a seasonal ‘outpost’ where Santa’s Elves have set up shop to conduct research on modern Christmas activities and traditions. At CCI, the ultimate goal is to improve Christmas by harnessing as much data as possible. Guests are invited to explore the Christmas lab where various experiments are being conducted, a CCI analyst is always giddy to get their feedback!
Welcome Center: The Welcome Center is where those conducting the survey have their orientation, become familiar with the history of CCI, get a basic understanding of the trouble Christmas cheer is facing, and learn how they might save it!
Christmas Lab: The Elves are making a list, and checking it 27,437 times for variations and significant outliers. By carefully analyzing key elements of the holiday season like ugly sweaters, gift wrap, and stale candy, they’re optimizing a Christmas experience that will receive consistent, above average ratings from all participants. Forget building train sets – for these elves, real holiday happiness is in data-sets!
Focus Groups: This is where the “snow meets the sled”, so to speak… Three separate rooms, each it’s own puzzle. Work together and figure it out as a group, then move to the next room. It all culminates with an elaborate toy-filled escape room experience. If your input is especially intriguing, you could be sent straight to Santa’s office for further analysis!
Santa Zoom: CCI always has a direct line to Santa! The Elves need to keep him informed of all the most recent data. If you make it to this point, your input is of high-value. In this room your group can dial in to have a quick chat with the Boss himself, update him on all that you have shared and learned at the Candy Cane Institute.
The folks at Mall of America loved the idea of the Christmas testing-lab, so we expanded the concept to cover the first half of the room allowing for several small groups at a time. The second half of the space would allow one group at a time.
SCOPE:
- Character Development
- Graphic Content
- Style Guide
- Website
- Props + Decor
- Design/Build Scenery
- Installation/Art Direction
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