BRANDING / EVENTS
What if we fused Swedish carpentry and county fair gameplay?
Swansons Nursery had an opportunity to connect with crowds in a new way by securing a spot at Ticketmaster Tailgate: a pre-game extravaganza for fans held at Lumen Field Event Center before Seattle Seahawks home games during the 2024-2025 NFL season. The folks at Swanson’s were leaning toward an activation, something engaging and fun that would give fans a memorable interaction with their brand.
The truck itself was decorated with the company’s brand colors and elements of their centennial celebration. The concept for the gameplay trailer was simple: make the flower grow. Inspired by classic shooting gallery style games, the idea took shape using water as the fuel to grow the flower. Players would point hose nozzles at the flower’s pistil, and with repeated accurate spraying, the flower would rise to the top of a stem.
SCOPE:
- Graphic Design
- Concept Design
- Vinyl Graphics
- Engineering
- Design / Build
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